<!-- Basic sms scheme format -->
<a id="$name" href="sms:+1-303-499-7111">Sms Me!</a>
<!-- You can add sms content as follows:
<a id="$name" href="sms:+1-303-499-7111?body=Interested%20in%20your%20product">Sms Me!</a>
"%20" (URLEncoding) is used instead of space to ensure you do not break the html -->